O-I Glass has released the third edition of its highly anticipated Design Book, a compelling showcase of how glass packaging elevates brands and transforms ordinary experiences into something extraordinary.
This exceptional collection doesn’t merely present a series of bottles and jars; it illustrates the power of glass to engage the five senses and bring brands to life in a truly captivating way.
O-I firmly believes that packaging transcends its purely functional role. It’s a fundamental component of the overall brand experience, contributing significantly to consumer perception and brand loyalty. This philosophy underpins their unique approach, termed “Creative Reality,” which seamlessly blends imaginative design with the practical realities of glass manufacturing.
Creative Reality is more than just a catchy phrase; it’s a commitment to transforming vision into tangible results. O-I’s teams of designers and engineers delve deep into market research and consumer insights to understand the nuances of target audiences. This understanding informs every design decision, from the subtle nuances of color and shape to intricate embossing details. The result? Packaging that truly resonates with consumers on an emotional level.
What sets O-I apart is their comprehensive understanding of the glass manufacturing process. This intimate knowledge ensures that the innovative designs conceived by their creative teams are not only aesthetically pleasing but also feasible and efficient to produce. This commitment to practical innovation allows O-I to deliver on the promise of Creative Reality, translating ambitious visions into beautifully crafted, high-quality glass packaging.
The O-I Design Book is a testament to this philosophy. It showcases the company’s ability to collaborate closely with clients, leveraging their expertise in glass design and engineering to create packaging that is not only functional but also a core brand asset. By capturing the essence of a brand and enhancing its value, O-I demonstrates the transformative power of thoughtfully designed glass packaging. The book serves as a valuable resource for brands seeking to elevate their presence in the marketplace through the strategic use of innovative and impactful glass packaging.
Source: O-I Design Book with additional information added by GlassBalkan
