The European glass industry stands at a critical juncture, united by a formidable objective: achieving net-zero glass production by 2050.
As we chart the path towards this ambitious target, the urgency of preparing packaging for the future has never been more pronounced. This preparation is not merely a tactic but a strategic imperative that will shape the industry and enhance European competitiveness on a global scale.
Over the years, the European glass container industry has demonstrated its commitment to sustainability through significant advancements. Remarkably, today’s average glass container emits 70 percent less CO2 than it did fifty years ago. This impressive reduction is a testament to the industry’s ongoing efforts towards decarbonisation and circularity. However, as we look towards the future, the focus must now shift beyond these achievements. Decarbonisation is essential not only for compliance but also as a foundation upon which we can build a more sustainable packaging ecosystem.
The transition to net-zero glass production will necessitate innovative solutions and collaborative efforts across various sectors. This is where a dedicated dialogue within the industry becomes indispensable. On October 23, a Live Q&A event will convene industry leaders and experts to further explore the challenges and opportunities facing the packaging sector as it navigates this transition. Attendees will hear insights from a distinguished panel, including Tim Sykes, Brand Director at Packaging Europe, Romain Barral, Operations Director at Verallia Group, Patrick Kraft, Manager New Business Development & Sustainability at Gerresheimer, Sonya Pump, Sustainability Director at O-I, and Fabrice Rivet, Technical Director at FEVE .
This event will delve into innovative strategies being explored within the packaging industry and discuss the enabling conditions required from both customers and policymakers to effectively scale these initiatives. The contributions of policymakers will be particularly crucial, as regulations and incentives can either facilitate or hinder progress towards sustainability goals.
As the European glass industry embarks on this pivotal journey, it is clear that success will hinge on collaboration, innovation, and an unwavering commitment to sustainability. By addressing the challenges and leveraging the opportunities presented by this transformation, the industry can not only achieve its net-zero targets but also bolster its competitiveness in the global market.
In conclusion, the quest for net-zero glass production is not just an aspiration; it is a shared responsibility that demands collective action and engagement from all stakeholders. Join us on October 23 to be part of this essential discussion, as we work together to pave the way for a more sustainable and competitive future for the European glass industry.
To register click here.
Source:European Glass with additional information added by GlassBalkan