Completed in 2024, Hub by Premier Inn – West Brompton represents a contemporary hospitality development designed to respond to the demands of high-density urban accommodation in London. The project, designed by AXIOM and delivered by Gilbert Ash, focuses on compact efficiency, durability, and long-term operational performance, key considerations for modern hotel environments.

The building envelope integrates a range of aluminium systems supplied and fabricated by Alufix, combining thermal efficiency with architectural precision. Powder-coated finishes were selected to ensure durability, colour stability, and resistance to London’s urban climate, while maintaining a refined, consistent façade appearance.

High-performance fenestration is achieved through the use of MB-86 ST, a thermally insulated window and door system developed to meet the stringent requirements of hospitality projects. The system provides a balanced combination of thermal insulation, acoustic comfort, and structural reliability, supporting guest comfort while contributing to overall energy efficiency.

In selected areas where thermal insulation is not required, the MB-45 aluminium system is used to create slim, visually consistent architectural elements. Its shallow profile depth allows for clean lines and a unified exterior appearance, while the system’s ability to bend profiles enables curved and arched solutions where architectural flexibility is required. Long-term air and water tightness is ensured through durable EPDM gaskets designed for extended service life.

To further enhance thermal performance, the project incorporates MB-104 PASSIVE SI, a system engineered to meet passive building standards. With class-leading insulation values, MB-104 Passive SI significantly reduces heat loss and supports low-energy operation, aligning with contemporary sustainability expectations for hotel developments.

Together, these aluminium systems contribute to a façade strategy that balances performance, aesthetics, and longevity, supporting the operational needs of a modern hotel while reinforcing the architectural intent of the project.