Diageo’s recent announcement of providing seed funding to support the expansion of Glass Futures’ activities into North America and India marks a significant milestone in the company’s commitment to embracing new technologies and partnerships to achieve its 2030 Environmental, Social, and Governance (ESG) goals.
This strategic move aims to accelerate the decarbonization of the glass industry on a global scale, with a focus on two of Diageo’s key markets.
Glass Futures, a renowned research and technology organization in the glass sector, is collaborating with Diageo to explore innovative pathways for reducing carbon emissions in glass production. With the additional financial backing from Diageo, Glass Futures will have the resources to delve into cutting-edge technologies and holistic approaches that can drive a substantial decrease in carbon footprint within the glass industry in North America and India.
While glass is inherently recyclable, the challenge lies in minimizing the environmental impact of its manufacturing process, especially considering the evolving technological landscape and the need for sustainable energy sources. Diageo’s longstanding support for Glass Futures underscores its proactive stance in addressing these challenges and fostering sustainability within the industry.
Andy Griffiths, Head of Sustainable Procurement at Diageo, emphasized the importance of expanding the partnership with Glass Futures to advance low-carbon glass production. By collaborating on innovative solutions, both organizations are striving to contribute to a net-zero future and drive positive change across markets.
The success of the partnership is already evident in the UK, where collaborative efforts between Glass Futures, Diageo, and Encirc led to a significant reduction in carbon emissions during the production of Diageo’s Black & White Scotch whisky bottles. This successful trial showcased the potential of waste-based biofuel powered furnaces in achieving substantial carbon footprint reductions.
Hallam Wheatley, Collaboration Lead at Glass Futures, highlighted the pivotal role of Diageo’s support in driving impactful outcomes and fostering a circular economy within the packaging supply chain. The investment from Diageo over the next two years will enable Glass Futures to expand its reach and influence in North America and India, furthering the agenda of international decarbonization and circularity in the glass industry.
Diageo’s seed investment in Glass Futures’ expansion is a testament to the company’s dedication to leveraging technology and partnerships to meet its ambitious ESG targets. The collaboration between Diageo and Glass Futures not only aligns with Diageo’s goal of reducing Scope 3 carbon emissions but also sets a precedent for sustainable practices and innovation in the global glass industry.
In conclusion, the partnership between Diageo and Glass Futures exemplifies a proactive approach towards sustainability, emphasizing the importance of collaborative efforts in driving positive environmental impact and paving the way for a more sustainable future in the glass industry.
Source:Glass Futures with additional information added by GlassBalkan
