On June 1, 2024, Swisspacer announced the appointment of Elmar Rastner as the Head of Key Account Management for Europe, a pivotal role aimed at bolstering the company’s customer support strategy in the region.
Rastner’s mandate includes the strategic development of robust customer relations to fortify Swisspacer’s market presence and enhance collaborations with key business partners.
The European glass and window sector confronts a landscape marked by escalating material costs juxtaposed with burgeoning demand for eco-friendly, energy-efficient, and visually appealing products. In response to these industry dynamics, Swisspacer’s latest strategic move underscores its unwavering dedication to innovation and customer-centricity.
Boasting a wealth of experience spanning over twenty years in the glass, window, and door segments across Europe and North America, including a notable tenure at Swisspacer, Rastner steps into his new role at the premium warm-edge spacer bars manufacturer with a proven track record. 
Expressing his enthusiasm for his new position, Rastner articulated his commitment towards propelling Swisspacer’s growth trajectory in Europe. His vision embraces the nurturing of fresh customer alliances, alongside enhancing market share through bespoke solutions tailored to meet specific client requisites. Rastner’s aspiration is to co-create tangible value alongside customers in a collaborative spirit.
Sarah Sattler, Swisspacer’s Sales & Marketing Director, commended Rastner’s adept industry acumen, customer-centric ethos, and hands-on strategic approach as pivotal to optimizing service delivery for clientele demands. The establishment of Rastner’s position signals Swisspacer’s steadfast dedication to the European marketplace and its valued customers.
In essence, Swisspacer’s strategic maneuver heralds a new chapter in customer relationship management, as Rastner spearheads initiatives to fortify bonds with key accounts, propel innovation, and enhance service excellence in alignment with evolving industry landscapes. The company’s strategic foresight underscores its commitment to driving unparalleled value propositions and fortifying its position as an industry leader in the European glass and window sector.
Source: Swisspacer with additional information added by GlassBalkan
