Keystone Market Research has unveiled its latest UK Consumer Fenestration Trends Report, offering detailed insight into homeowner preferences, spending priorities and purchasing behaviour, particularly among consumers actively planning window, door and roof-glazing projects.

This year’s edition focuses closely on how decision-making shifts at the point of purchase. By comparing broader homeowner sentiment with those currently “in-market,” the research highlights where demand remains resilient, how budgets are evolving and which product categories are best positioned to convert in 2026 despite continued economic pressures.

According to Charlotte Hawkes, Director of Keystone Market Research, the year ahead may present challenges for the fenestration sector, but clear opportunities remain. The report identifies sustained demand for high-quality windows and doors, with homeowners showing increasing willingness to allocate higher budgets toward premium, performance-driven products.

The research programme is supported by returning sponsors Endurance Doors, Epwin Window Systems, GGF, Liniar, and Veka, with Business Pilot joining as a new sponsor this year. Their backing ensures the independent, consumer-focused insights remain accessible to sponsor customers across the supply chain.

To accompany the report launch, Keystone has introduced an exclusive webinar series for sponsors and subscribers. The first session will take place on 11 March at 10am, offering a walkthrough of key findings and live Q&A. Annual subscriptions are now open, with a 10% early-bird discount available until the end of February.