VITRUM S.r.l., owner of the VITRUM brand, has announced a strategic partnership with Italian Exhibition Group (IEG), marking a significant step in the evolution of one of the glass industry’s leading international trade fairs. The collaboration is designed to strengthen VITRUM 2027, which will take place from 16–19 November 2027 at Fiera Milano, positioning the event as a global platform for the growing Glass Economy.

The partnership combines VITRUM’s deep industrial expertise and long-standing relationships across the glass sector with IEG’s international exhibition experience, global network, and event management capabilities. Together, the two organizations aim to enhance the exhibition format, expand international participation, and create greater business and networking opportunities for manufacturers, suppliers, buyers, architects, designers, and industry professionals.

A major focus of VITRUM 2027 will be broadening the exhibition beyond traditional flat glass processing technologies. The event will place greater emphasis on hollow glass production and the diverse industries where glass plays a vital role, including construction, automotive, furniture, design, packaging, renewable energy, and sustainable technologies.

The new strategy reflects the industry’s transition toward the broader concept of the Glass Economy, highlighting glass as a key material driving innovation, sustainability, and industrial development.