Vitro Architectural Glass has officially launched BirdGlass, its latest innovation in architectural glazing designed to combat one of the most pressing environmental challenges in urban areas, bird collisions. Every year, an estimated one billion birds in North America are killed after striking glass façades. BirdGlass addresses this issue through a combination of laser-etched safety markers and advanced glass performance.
Unlike traditional fritted or acid-etched solutions, BirdGlass employs a non-caustic laser-etching process that creates precisely spaced micro-patterns on the first surface of the glass, following the industry’s 2×2 and 2×4 rules to ensure birds detect the barrier. At the same time, the technology preserves the glass’s solar heat gain coefficient (SHGC) and visible light transmittance (VLT), delivering optimal daylighting and energy efficiency.
Vitro conducted extensive testing across five categories, Gloss, Taber Abrasion, Strength, Stain Resistance, and Weathering, to confirm BirdGlass maintains durability, cleanability, and long-term performance. The product is also fully compatible with low-e coatings, enabling architects to pair bird safety with superior solar control.
Compliant with emerging bird-friendly building codes in cities such as Toronto, New York, and Portland, BirdGlass positions Vitro as a leader in sustainable building design, offering architects and developers a solution that safeguards wildlife while advancing energy-efficient architecture. 
Source: Vitro with additional information added by Glass Balkan
