Endurance® Aluminium has unveiled a new digital marketing campaign designed to generate leads and boost sales for its installer partner network. Running across search engine marketing, online PR, email campaigns, and social media platforms like Google, Facebook, and Instagram, the initiative aims to reach a wider audience of potential customers.
Scott Foster, group marketing director at Endurance, says: “This campaign follows the launch of our Endurance® Aluminium installer partner scheme. Built on the ethos ‘Together, we grow,’ it provides installers with extensive support to increase sales, profits, and brand reputation.”
The campaign complements existing lead-generation tools, including TV advertising, a website ‘Find an installer’ feature, and online configurators that allow customers to design heritage and bifold doors before requesting quotes. Hundreds of warm leads are distributed weekly to installers near the enquiry source.
Endurance also equips partners with specialist training, product samples, showroom materials, and custom-branded literature. “Our focus is on partnership,” adds Scott. “We supply installers with not just high-quality aluminium products but also the marketing, sales, and training tools to succeed. This campaign is the latest step in a continuous programme of business and sales support initiatives.” 
Source: Endurance Aluminium with additional information added by Glass Balkan
