Vetropack Group has presented its Strategy 2035 at its first Capital Markets Day, setting out specific financial, operational and market objectives for the period through 2030. The strategy was presented on 16 September 2026 at Vetropack’s headquarters in Bülach, Switzerland, following approval by the Board of Directors in August.
For 2030, compared with 2025 and at constant exchange rates, Vetropack is targeting above-market revenue growth in the low single-digit percentage range, alongside recovery of its operating result and a two-digit operating margin. The Group also aims to achieve a double-digit return on capital employed in the medium term. Key operational levers include higher capacity utilisation, product-mix optimisation and improved efficiency.
The strategy is built around three growth drivers. Vetropack plans to expand product and service solutions beyond conventional glass packaging, target growing segments such as low- and alcohol-free beverages, food and premium wines, and develop export markets where its production network provides competitive advantages.
A major example is Rezon, Vetropack’s thermally tempered lightweight reusable bottle. The bottle can be up to 30% lighter than a conventional reusable bottle while achieving more reuse cycles. Vetropack is currently scaling the technology at its Pöchlarn, Austria, site for industrial production. 
Operationally, Vetropack will focus on standardisation, automation and digitalisation, while adapting production infrastructure for greater flexibility and productivity. Sustainability remains central, including increasing the share of recycled glass used in production and reducing resource consumption.
Source: Vetropack Group with additional information added by Glass Balkan
