The FIT Show 2025 has spotlighted the very best in marketing with the announcement of its highly anticipated Marketing Awards. Recognising creativity, innovation, and measurable impact across the fenestration and glazing sector, this year marked the most competitive awards to date, with a record number of outstanding entries.
AluK International took home the top honour for Best Overall Campaign with their “Upgrade Your System” initiative, praised for its strategic depth and impressive results. Comp Door earned Highly Commended in the same category for their immersive digital campaign promoting the new SleekSkin product.
Most Creative Campaign went to The Residence Collection, applauded for its bold, visionary execution, while Hörmann earned a Highly Commended mention for their customer-centric storytelling and technical reliability.
In the Best Use of Social Media category, Quickslide triumphed thanks to their engaging, innovative content strategy that effectively used digital storytelling to build audience connection. Morley Glass & Glazing received Highly Commended for their video-led educational campaigns across major platforms. 
FIT Show Event Director Nickie West celebrated the achievements: “These campaigns set a new benchmark for marketing in our industry. They demonstrate the power of creative thinking, strategic planning, and authentic engagement.”
The awards underscore FIT Show’s role as the UK’s premier event for the glazing industry. Held at Birmingham’s NEC across four packed halls, the 2025 edition was the largest yet, a testament to the industry’s growing dynamism. The next FIT Show is set for 18–20 May 2027.
Source: fitshow.co.uk with additional information added by Glass Balkan
