The devastating wildfires that ripped through Altadena and Pacific Palisades in January 2025 left a scar on Los Angeles County, displacing hundreds of thousands and causing billions in property damage.
In the face of such widespread devastation, a powerful spirit of collaboration has emerged within the architectural, design, and construction industries.
Responding to the urgent need for rebuilding and recovery, a collective of companies has formed **We Rebuild LA**, an organization dedicated to supporting those affected by the fires. This collaborative effort offers comprehensive rebuilding solutions, encompassing everything from demolition to final inspection.
The founding partners of We Rebuild LA include esteemed names such as Frameless Hardware Company (FHC), Glasswerks Los Angeles, Glazing S.E., Design 21, Robinson Hill Architecture Inc., and Value Windows and Doors, among others. This diverse consortium brings a wealth of expertise and resources to the table, allowing for efficient and comprehensive project management.
Beyond simply rebuilding structures, We Rebuild LA is committed to giving back to the community. The organization pledges to donate 3% of after-tax profits generated from all fire-related projects to directly support those impacted by the disaster.
Andrew Haring, chief marketing officer of FHC, eloquently captures the industry’s commitment: “The glass industry has an incredible history and reputation for banding together in times of need. A unified front and the quick dispatch of people, materials, and resources will help the areas, businesses, and families bounce back faster. Align yourself with We Rebuild LA or other like-minded networks with common goals and a mission that supersedes profits.”
FHC and Glasswerks LA are uniquely positioned to rapidly supply essential glass, hardware, and supplies to project teams. Through We Rebuild LA, these companies prioritize recovery projects, working alongside general contractors, glaziers, and other vital trades.
“We will work on pricing and schedules and fast-track projects,” Haring states. “We’re coming together collectively to rebuild homes, businesses, and hope for families affected by the 2025 fires. We’re working together to restore what was lost—stronger and smarter.”
The scale of the disaster is undeniable. The Los Angeles County wildfires destroyed over 16,000 homes and businesses, forcing around 200,000 people to evacuate. Preliminary estimates from the UCLA Anderson Forecast paint a grim picture, with property and capital losses projected between $76 billion and $131 billion, coupled with a significant $297 million wage loss for local businesses and employees. The fires, which burned over 55,082 acres between January 7th and 31st, also exacerbate the already challenging Los Angeles housing market, potentially driving rental prices even higher.
We Rebuild LA represents a powerful example of how industry collaboration can provide tangible support and hope in the wake of tragedy. By prioritizing efficiency, community engagement, and a commitment to rebuilding not just structures but also lives, We Rebuild LA is contributing to a stronger, more resilient future for Los Angeles County. Their efforts serve as a reminder of the power of collective action and the importance of prioritizing humanity in times of crisis.
Source: USGlass with additional information added by GlassBalkan
