In a glass processing market increasingly defined by flexibility, efficiency, and digital integration, LiSEC Technical Sales Support (TSS) stands out as far more than conventional technical assistance. It operates as a forward-looking partner, guiding customers from early concepts to fully operational, high-performance production systems, designed not only for today’s needs, but for tomorrow’s opportunities.
Visionary planning built on a solid foundation
Future requirements are dynamic, and TSS addresses them through a flexible, modular planning philosophy. From the initial idea to commissioning, every project is approached with scalability in mind. Even when production halls are already built, system layouts are developed to allow future expansion, automation upgrades, and software integration, ensuring that investments remain viable as markets and technologies evolve.
As Alexander Unden, Senior Sales Support, explains: “Even if the hall is already standing – we always plan so that our customers can grow with the further development of the market.”
Experience that translates into certainty
A key strength of TSS lies in its access to a comprehensive knowledge base built from hundreds of implemented system projects worldwide. Thousands of layouts and real-world production scenarios feed directly into new planning tasks. This accumulated experience enables early identification of potential risks, rapid application of best practices, and the confident deployment of innovative solutions.
The result is system concepts that are mature, risk-optimised, and future-proof, while still tailored precisely to each customer’s production profile. As Unden notes, “The fact is that our customers are just as specific as our solutions.”

A structured start: the digital questionnaire
Every successful system begins with clarity. The LiSEC Machinery Quote Questionnaire forms the digital backbone of project planning, capturing all relevant parameters in a structured way, including:
- Infrastructure and internal logistics
- Product range and format diversity
- Degree of automation and interface requirements
- Energy consumption and sustainability targets
- Software integration and Industry 4.0 readiness
This structured data collection accelerates planning, improves accuracy, and creates scalable system concepts that can adapt to changing market demands.
Data-driven, simulated, and connected
Modern system planning at TSS is deeply data-driven. Digital simulations and performance forecasts allow entire production lines to be visualised before installation begins. Bottlenecks can be identified early, processes optimised virtually, and performance potential clearly demonstrated, reducing risk and increasing planning reliability.
More than consultants: a true innovation partner
TSS goes beyond advisory roles. The team develops detailed work-process descriptions and precise calculations for utilities such as electricity and compressed air, critical factors in both greenfield projects and retrofit scenarios. When modernising existing plants, planning down to the millimetre ensures questions are answered before installation begins:
- How can upgrades be installed without production downtime?
- Which machines can remain in operation?
- How can output stability be maintained during conversion?
Strategic foresight for sustainable production
Technical Sales Support delivers more than layouts, it delivers strategic production architecture. This includes sustainability assessments, energy optimisation, AutoCAD-based retrofit planning, intelligent use of existing machine fleets, and optimised installation concepts during ongoing production.
The objective is clear: economically viable, digitally connected, and environmentally responsible production systems built for the long term.
TSS sees every project as a collaborative innovation process. Close cooperation with customers not only leads to better individual solutions, but also drives technological advancement across the entire system portfolio.
As Michael Palmanshofer, Head of Technical Sales Support, summarises: “The customer with their goals, challenges and visions is always at the heart of everything we do, from the initial idea to ongoing production. Our task is not just to supply solutions, but to design the future together with the customer.”
Source: LiSEC with additional information added by Glass Balkan