Simpas Live Better, a leading manufacturer of aluminum and steel fenestration systems, recently received the Innovation Award at the Aluminum and Architecture Conference.
This achievement underscores the company’s commitment to pushing boundaries and delivering exceptional products to a global clientele.
GlassBalkan has conducted an exclusive interview with CEO George Simpas to learn more about the company’s journey, its milestones, and its vision for the future.
GB: Mr. Simpas, congratulations on winning the Innovation Award at the Aluminum and Architecture Conference! What significance does this recognition hold for Simpas Live Better?
George Simpas: “Thank you very much! This award is incredibly meaningful to us. At Simpas Live Better, we don’t just build products; we craft experiences. This recognition validates our dedication to innovation and uncompromising standards. For instance, our work on the Atlanta project, where we blended aesthetic with functionality, underscores our focus on advancing architectural design. It’s both humbling and motivating to see our team’s dedication acknowledged in this way.
GB: Simpas Live Better has a rich history. Can you tell us a bit about how the company got its start?
George Simpas: “Absolutely. Our journey began in 1979, when my father, Themistoklis Simpas, established the company in Ioannina, Greece, focusing initially on supplying and installing glass panels. Over time, it grew into a family venture with a strong reputation for quality. In 2009, my brother John and I expanded into aluminum frame manufacturing, which opened up valuable partnerships with industry leaders like Reynaers, Schüco, Secco Sistemi and Forster. In 2022, we took a major step toward global growth, transitioning into a 100% export company. This transformation has enabled us to embrace new markets and extend our footprint across borders with determination and confidence. We are truly proud being one of the Top 10 fastest growing aluminum manufacturing companies in Europe that exports at the American market”.
GB: It sounds like the company has made tremendous strides. What milestones have marked Simpas Live Better’s growth?
George Simpas: “Entering the U.S. market in 2018 was a defining moment, and we’ve now successfully completed over 200 fenestration projects globally, with exports reaching the USA, Canada, Israel, and beyond. Despite our international reach, all products are crafted in Greece, allowing us to proudly maintain our 100% export status. Each of these milestones has helped shape Simpas Live Better into the company it is today, with quality at the heart of everything we do.
In the United States, our brand, Simpas Live Better, has become a benchmark for quality and innovation in aluminum and steel fenestration. Over the years, we’ve cultivated a name that resonates with architects, developers, and builders alike, who trust our expertise to deliver precision-crafted, high-performance solutions. Our commitment to excellence has helped us stand out as a European leader in the U.S. market, making our products a preferred choice for those seeking top-tier durability, sleek design, and sustainable impact. At Simpas Live Better, we are proud to be the name clients turn to when they envision quality and innovation brought to life”.
GB: As we all know growth does not come without sacrifices. Could you share with us your experience on a challenging topic and how did you manage to overcome?
George Simpas: “Undoubtfully one of the most challenging aspects we faced was entering the American market. Initially, the U.S. market proved to be difficult to approach due to its highly competitive nature, diverse customer expectations, and unique regulatory environment. As a company based in Greece, we had to not only establish our brand but also navigate different standards, preferences, and market demands. Our course of action remained steadfast to its fundamental values. By offering quality – built products, transparent and direct communication with our partners, and an exceptional aftersales support, we managed to create meaningful partnerships and successful outcomes”.
GB: With such an impressive global presence, what continues to drive the company’s evolution?
George Simpas: “Growth, for us, is an ongoing pursuit grounded in our values. Socrates’ words, “We cannot live better than in seeking to become better,” truly resonate with our philosophy. Our mission extends beyond simply delivering projects; it’s about constant improvement and innovation to meet and exceed client needs. This approach drives us to adopt advanced technologies, foster our team’s skills, and set benchmarks that raise the bar in quality and reliability”.
GB: What’s next for Simpas Live Better? How do you envision the company’s future?
George Simpas: “We’re focused on integrating innovation with quality to transform architectural spaces. As we continue expanding in key global markets, especially in the U.S., our aim is to lead in both sustainability and craftsmanship. Our team is passionate about driving new standards in fenestration and design, and we look forward to creating even more inspiring projects worldwide. Each one represents our commitment to our clients and our dedication to architectural excellence”.
GB: Thank you, Mr. Simpas. Your commitment to quality and progress is truly inspiring. Congratulations again on the award, and we’re excited to see what’s in store for Simpas Live Better!
George Simpas: “Thank you! It’s a privilege to share this journey with a talented team and trusted clients. We’re proud of what we’ve accomplished and eager to embrace the future”.
Source: GlassBalkan