Eurocell has officially reopened its newly refurbished trade branch in Gloucester, located at Unit 2 Woodrow Way, GL2 5DX, unveiling a refreshed “destination” concept designed to enhance the experience for local installers and trade customers.

The upgraded branch moves away from the traditional trade counter model, instead offering a large, immersive display area where customers can view Eurocell’s full range of windows and doors in a realistic, showroom-style setting. The layout is designed to support tradespeople in bringing their own customers in, helping them visualise products on live projects and make more confident purchasing decisions.

Branch manager Paul Ransley said the redesign aims to go beyond a purely transactional service, focusing instead on product understanding, technical support, and hands-on guidance. He noted that the expanded displays allow installers to better evaluate specifications and discuss project requirements with expert staff.

Convenience remains a key focus, with services including 1-hour click-and-collect and free site delivery. Customers can also join Eurocell’s “Power Up” trade scheme, earning reward points on purchases redeemable at major retailers.