Everest, one of the UK’s best-known home improvement brands, has launched a new long-term brand platform, “Your Home Deserves The Best,” positioning the company around quality, craftsmanship, design and premium home improvement.
A central element of the relaunch is the return of the iconic Everest feather, a brand symbol first introduced in 1978 and subsequently associated with the company’s television advertising and reputation for quality and trust. Almost five decades later, the feather has been reimagined for a new generation of homeowners.
The campaign, titled “Flight of the Feather,” follows the distinctive symbol through aspirational residential environments, representing comfort, craftsmanship and the emotional value homeowners place on their properties. Rather than focusing on price promotions or short-term offers, Everest is using the campaign to strengthen its premium positioning across the windows and doors market.
The media strategy reflects this approach, with advertising planned across SVOD and addressable television, including Netflix, Disney+, Amazon Prime and Sky. The campaign will also extend into linear and digital audio, including Classic FM and Spotify. 
Anthony Threlfall, Head of Marketing at Everest, said the relaunch is intended to build on the brand’s heritage while giving one of its most recognisable assets renewed relevance for today’s homeowner.
Source: Everest with additional information added by Glass Balkan
