BT Glass has introduced a new brand identity, marking a strategic evolution aligned with its growth and consolidation in recent years. Established in 2017 through the merger of BT and Cral Serramenti, the company has steadily built its presence in the panoramic glass systems sector, offering tailored solutions for both residential and B2B markets.

The rebranding reflects a clear and contemporary direction, designed to enhance recognisability, coherence, and communication within the architecture and design industries. Rather than a complete transformation, the update follows an evolutionary approach: maintaining the legacy of BT while giving greater prominence to “Glass” as the defining element of the brand’s identity. This shift underlines the company’s specialisation and sharpens its positioning.

A key feature of the new visual identity is a distinctive pictogram integrated into the logo, symbolising transparency, structure, and modern architectural forms. The updated colour palette combines BT’s signature red with black and blue tones, reinforcing a sense of technical expertise, reliability, and modernity.