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	<title>Modernized Façade &#8211; GlassBalkan</title>
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	<title>Modernized Façade &#8211; GlassBalkan</title>
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		<title>Miami&#8217;s MSC Terminal Debuts with Smart Glass Façade</title>
		<link>https://glassbalkan.com/news/miamis-msc-terminal-debuts-with-smart-glass-facade/</link>
		
		<dc:creator><![CDATA[GlassBalkan]]></dc:creator>
		<pubDate>Sat, 19 Apr 2025 07:17:12 +0000</pubDate>
				<category><![CDATA[Facades, Building Envelopes and Systems]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Facade innovation]]></category>
		<category><![CDATA[Façade Renovation]]></category>
		<category><![CDATA[facades]]></category>
		<category><![CDATA[Modernized Façade]]></category>
		<guid isPermaLink="false">https://glassbalkan.com/news/miamis-msc-terminal-debuts-with-smart-glass-facade/</guid>

					<description><![CDATA[<p>Port Miami recently marked a significant milestone with the official opening of MSC Cruises&#8217; impressive four-story, 490,000-square-foot Terminal&#8230;</p>
<p>The post <a rel="nofollow" href="https://glassbalkan.com/news/miamis-msc-terminal-debuts-with-smart-glass-facade/">Miami&#8217;s MSC Terminal Debuts with Smart Glass Façade</a> appeared first on <a rel="nofollow" href="https://glassbalkan.com">GlassBalkan</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Port Miami recently marked a significant milestone with the official opening of MSC Cruises&#8217; impressive four-story, 490,000-square-foot Terminal AA on April 5, 2025. </strong></p>
<p>This monumental addition to the port&#8217;s infrastructure not only enhances operational capacity but also introduces a truly innovative and visually captivating element through the integration of one of the world&#8217;s largest transparent displays.</p>
<p>Central to this cutting-edge feature is the significant contribution from Gauzy, a leader in smart glass technology. Gauzy supplied over 11,000 square feet of exterior-grade grey polymer-dispersed liquid crystal adhesive smart film, seamlessly integrated into an impressive 75% of the terminal&#8217;s glass façade. This strategic application allows the terminal&#8217;s exterior to transform and adapt, offering a dynamic experience for visitors.</p>
<p>According to Gauzy CEO, Eyal Peso, the project represents a powerful demonstration of the potential for smart glass technologies in enhancing built environments, particularly within the travel sector. &#8220;We’re thrilled to work with MSC and Fincantieri Infrastructure, world leaders and amongst the largest players in the cruise industry, to bring this unique, interactive experience to life in Miami,” says Peso. “This project serves as a stage to show how built spaces, especially in travel, can be enhanced with Gauzy’s smart glass technologies.”</p>
<p>The practical application of this smart film technology is both elegant and functional. During daylight hours, the glass façade maintains its transparency, allowing abundant natural light to flood the terminal and offering unobstructed views of the stunning Biscayne Bay. As night falls, the façade undergoes a remarkable transformation, becoming an expansive digital art display. This captivating visual spectacle, created by artist Danielle Roney, is not merely static imagery. It draws real-time data from the National Oceanic and Atmospheric Administration (NOAA), incorporating elements like tides, currents, and weather patterns to generate a dynamic and ever-changing animation of the marine environment.</p>
<p>This ambitious project, designed by Miami&#8217;s Arquitectonica and built by Fincantieri, represents a substantial investment of approximately $450 million and has been under construction since 2022. The new terminal is set to become the homeport for MSC Cruises&#8217; newest vessel, the nearly 500,000-square-foot MSC World America.</p>
<p>The opening of Terminal AA at Port Miami signifies more than just increased capacity; it represents a forward-thinking approach to terminal design, blending operational efficiency with cutting-edge technology to create a truly memorable and engaging experience for cruise passengers and visitors alike. The integration of Gauzy&#8217;s smart film technology sets a new standard for port infrastructure and underscores the growing importance of innovative solutions in shaping the future of the travel industry.</p>
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<p>Source: <a href="https://www.msccruises.com/int" rel="nofollow noopener" target="_blank">MSC</a> with additional information added by GlassBalkan</p>
<p>The post <a rel="nofollow" href="https://glassbalkan.com/news/miamis-msc-terminal-debuts-with-smart-glass-facade/">Miami&#8217;s MSC Terminal Debuts with Smart Glass Façade</a> appeared first on <a rel="nofollow" href="https://glassbalkan.com">GlassBalkan</a>.</p>
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		<item>
		<title>Transformed Midtown Manhattan Office Building Shines with Solarban® 60 Starphire® Glass</title>
		<link>https://glassbalkan.com/news/transformed-midtown-manhattan-office-building-shines-with-solarban-60-starphire-glass/</link>
					<comments>https://glassbalkan.com/news/transformed-midtown-manhattan-office-building-shines-with-solarban-60-starphire-glass/#respond</comments>
		
		<dc:creator><![CDATA[GlassBalkan]]></dc:creator>
		<pubDate>Wed, 02 Aug 2023 20:01:26 +0000</pubDate>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Glass Coatings]]></category>
		<category><![CDATA[Architectural Glass Solutions]]></category>
		<category><![CDATA[Energy-efficient Office Building]]></category>
		<category><![CDATA[Modernized Façade]]></category>
		<category><![CDATA[Solarban® 60 Starphire® Glass]]></category>
		<guid isPermaLink="false">https://glassbalkan.com/?p=3566</guid>

					<description><![CDATA[<p>Modernized Midtown Manhattan Office Building Shines with Solarban&#174; 60 Starphire&#174; Glass New York, [Date] &#8211; In the heart&#8230;</p>
<p>The post <a rel="nofollow" href="https://glassbalkan.com/news/transformed-midtown-manhattan-office-building-shines-with-solarban-60-starphire-glass/">Transformed Midtown Manhattan Office Building Shines with Solarban® 60 Starphire® Glass</a> appeared first on <a rel="nofollow" href="https://glassbalkan.com">GlassBalkan</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<h4 class="wp-block-heading"><strong>Modernized Midtown Manhattan Office Building Shines with Solarban® 60 Starphire® Glass</strong></h4>



<p class="wp-block-paragraph"><em>New York, [Date]</em> &#8211; In the heart of New York City&#8217;s iconic district, 135 West 50th Street has undergone a remarkable transformation into a community-oriented, bright, and energy-efficient space. Renowned architect Gensler sought the perfect balance of clarity and sustainability, and they found it in Solarban® 60 Starphire® Glass by Vitro Architectural Glass.</p>



<h4 class="wp-block-heading"><strong>The Ideal Blend of Clarity and Energy Efficiency</strong></h4>



<p class="wp-block-paragraph">When it was time to upgrade the midtown Manhattan office building, Gensler was determined to find a solution that offered both crystal-clear transparency and unmatched energy efficiency. Their search led them to the exceptional capabilities of Solarban® 60 Starphire® Glass by Vitro Architectural Glass.</p>



<h4 class="wp-block-heading"><strong>Illuminating Spaces with Solarban® 60 Starphire® Glass</strong></h4>



<p class="wp-block-paragraph">Solarban® 60 Starphire® Glass combines the industry&#8217;s most transparent low-iron glass with a high-performance solar control low-e coating, providing an impressive visible light transmittance (VLT) of 74 percent and a solar heat gain coefficient (SHGC) of 0.41 in a standard 1-inch IGU. This dynamic combination ensures exceptional daylighting, creating a bright, inviting environment that promotes occupant well-being and comfort throughout the year.</p>



<h4 class="wp-block-heading"><strong>A Bright and Welcoming Ambiance</strong></h4>



<p class="wp-block-paragraph">Clad in the brilliance of Solarban® 60 Starphire® Glass, the modernized façade of 135 West 50th Street&#8217;s storefront and lobby radiates a bright and welcoming ambiance, leaving a lasting impression on visitors and occupants alike.</p>



<figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" src="https://glassbalkan.com/wp-content/uploads/2023/08/Midtown-Manhattan-Office-Building.webp" alt="" class="wp-image-3568" width="781" height="633" srcset="https://glassbalkan.com/wp-content/uploads/2023/08/Midtown-Manhattan-Office-Building.webp 600w, https://glassbalkan.com/wp-content/uploads/2023/08/Midtown-Manhattan-Office-Building.webp 300w, https://glassbalkan.com/wp-content/uploads/2023/08/Midtown-Manhattan-Office-Building.webp 585w, https://glassbalkan.com/wp-content/uploads/2023/08/Midtown-Manhattan-Office-Building.webp 222w" sizes="(max-width: 781px) 100vw, 781px" /></figure>



<h4 class="wp-block-heading"><strong>Unifying the Office and Community</strong></h4>



<p class="wp-block-paragraph">The transformation doesn&#8217;t stop at the storefront and lobby. Solarban® 60 Starphire® Glass is also featured on the second-level amenity floor, designed to foster a sense of community and connection. The floor houses a social lounge, wellness area, and a full-height operable wall that seamlessly opens, bringing together the office and its vibrant surroundings.</p>



<h4 class="wp-block-heading"><strong>Experience Solarban® 60 Starphire® Glass</strong></h4>



<p class="wp-block-paragraph">Discover the exceptional benefits of Solarban® 60 Starphire® Glass and explore a range of innovative architectural glass solutions by Vitro Architectural Glass. To learn more, visit <a href="https://chat.openai.com/c/www.vitroglazings.com" rel="nofollow noopener" target="_blank">www.vitroglazings.com</a> or call 1-855-VTRO-GLS (887-6457). Illuminate your spaces with the future of glass technology.</p>



<p class="wp-block-paragraph">Source: <a href="https://www.vitroglazings.com/" target="_blank" rel="noreferrer noopener nofollow">Vitro Architectural Glass</a> with additional information added by GlassBalkan</p>
<p>The post <a rel="nofollow" href="https://glassbalkan.com/news/transformed-midtown-manhattan-office-building-shines-with-solarban-60-starphire-glass/">Transformed Midtown Manhattan Office Building Shines with Solarban® 60 Starphire® Glass</a> appeared first on <a rel="nofollow" href="https://glassbalkan.com">GlassBalkan</a>.</p>
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